Deciding how to sell your classes or camps
Whether you are selling 1 hour clinics or 6 week camps, everything sold through your site is a product. If you haven’t familiarized yourself yet with the basic steps to create and edit a product, begin here for some fundamental reading.
In this article we want to address the two main ways our Swim and Tennis Club clients choose to list their clinics / camps for sale on their website…
- As products displayed in a Shop
- As products scheduled on a reservation Grid
Option 1 – Displaying Classes or Camps in a Shop
Let’s first take a look at what your shop page could look like…
A “shop” is really just a page on your website that lists any number of products for sale. Products will be added manually to your shop. We recommend each product has a 700 by 350 sized (or 2 to 1 ratio for a consistent look). As with all properties of your product these images are set via the Product Editor. In other words, the shop is not used to edit the products, only feature them.
Once added you can drag and drop your products in the shop to arrange them.
To see exactly how to add or remove products from a shop, go here.
If you are getting a sense that creating a shop is a bit “hands-on”, trust us, that isn’t a bad thing! A well-organized shop with great images can guide buyers to the products you most want them to purchase.
Pro Tip – List your Multi-Week or Entire Summer camp products first in your store. Be sure those “best value” deals are seen!
Deciding how to setup your camp or clinic products will be important, so let’s start with an example from a real client.
Scroll back up and you will see a product titled “Junior Tennis Camp – Member Drop In”. Notice this product does not list specific dates for when to drop in. Instead the product simply lists Single Day or One Week options, like so…
- Single Day – 1 Child
- Single Day – 2 Children
- One Week – 1 Child
- One Week – 2 Children
This makes the product flexible enough to be used for any day or week of the summer, but does not lend itself to tracking attendance easily. Given the nature of what’s being sold (“drop-in” attendees) this works well, but it is more likely your club will want to know exactly who is attending and when.
A good example of a date-specific product would be one titled something like, One Week Camp July 13-18. The purchase history for that product would be directly related to who is attending that one week (or the parents of who is attending). Unique products like this are also essential if your club needs to limit capacity and have our system automatically turn off sales past a certain number.
Creating a product for each week or dated session obviously takes longer, but once you have your first camp or clinic perfect, our Product Duplicator makes it easy to create copies and simply rename the dates in the title.
But not so fast! Duplicating AND dating products can be done far quicker using your reservation grid. You also get the added bonus of blocking off areas like tennis courts to set aside for your camps or clinics.
Option 2 – Scheduling Classes or Camps on a Reservation Grid
Products you sell on your reservation grid (or scheduled using the grid if you want to think of it that way), will typically start as a base product that will get duplicated and renamed over multiple days or weeks.
In the left side of the screenshot below, you can see a Tennis Camp product was added to the same reservation grid that members book their own courts. The overlaid image on the right, shows a separate page that automatically generates a lists of products that have been added to the reservation grid (i.e. your schedule of upcoming clinics or camps). Because these products are dated on the grid, the schedule is dynamic (meaning only upcoming items for sale are listed).
When making a single reservation we could repeat booking the courts we need AND duplicate a product each week (notice extra courts can also be booked that do not list the product). So an entire season of clinics or camps is just a few clicks away. And by featuring these product purchase links on the grid itself, members will naturally discover what’s available when booking their own courts.
When repeating product-based reservations start with a solid base!
Your clinics or camps likely repeat throughout the season. So if you are going to add one week’s product to the grid, you might as well add them all at once. With that in mind, you will want to create a base product that acts as the perfect clone for each week booked (including the initial reservation).
Things to consider when making a base clinic or camp product…
- Do not include a date. Name it something generic like “Ladies Thursday Night Clinic” . When the reservation is repeated and the product is simultaneously duplicated we will affix the date at the end of the product name. For example, “Ladies Thursday Night Clinic – July 13“.
- Get all your settings juuuust right in the Product Editor. Products are a lot more than just a name and price. Important settings like custom checkout fields will get duplicated, so double check your base product before booking.
We cover how to make a product-based reservation and repeat it here.
Practice makes perfect. And we assume you’ll screw up.
If booking weeks in a row and creating new products in one swoop sounds scary, don’t be afraid. We give you the tools to undo a mess if you make one.
Go to the Board Member Dashboard > Financial module > then Delete Product.
This page will list all non-membership products. From here, you can delete products that were duplicated on the grid, while also removing their related reservations.
Next to the product name you will see whether or not it is used in an upcoming reservation. Select the ones to remove, save changes and it will be like they never existed!
Pro Tip: You can also delete dated products that have already occurred. For example, a clinic product with a date on it will never get sold again so becomes clutter real quick. Products can be deleted without affecting your sales records. Payment history will show the product but note it was deleted.
Shops are more hands-on but give you a finer level of control regarding what products are listed and where within the shop. Images can be used to feature your products. Shops can include products that have dates, but ultimately it is up to you to order your shop page. You will need to create each product you list (or duplicate an existing product, then list it).
Scheduling products on a grid will let you automatically generate a list-view style shop of upcoming clinics or camps. Reservations can repeat over multiple days or weeks, creating a unique copy of a base product each booking. This method of booking the grid and simultaneously creating products is an easy way to list an entire season or year’s worth of clinics.
Learn about Product-based Passes using our Advanced Booking Add-On. This gives your members a chance to purchase camp or clinic passes during a “pre-sale” period, then sign-up themselves or their children without having to go through the checkout process. This eliminates over-booking and refunds for in-demand camps as the passes have been paid for in-advance of the enrollment period.