In this section of the Membership Product editor you can add bonus incentives for the buyer, in the form of Guest Passes, Concession Credit or both!
This can be toggled on or off at anytime. So for example, in the month of March you could add Guest Passes for buyers but in April turn this feature off. Only the March buyers will have gotten passes added to their accounts.
The only “gotcha” – This bonus is added every purchase including automatic rebilling. So if your product is an installment plan that re-bills every month for 3-4 months, be careful how much incentive you set.